Erre (pronounced “air) launched at SA Fashion Week Autumn Winter collections in October 2013. Erre means “to journey” and encapsulates what this new label is all about; everyday wear infused with a sense exoticism experienced while on holiday. The brand proposes a new kind power dressing, aiming to provide woman with quality wardrobe staples and investment pieces to be worn both on and off duty. At the core of the brands offerings lies the leather jacket. Erre aims to push the boundaries of traditional leather use and incorporate various technological and handcrafted techniques to enhance the textural qualities of this iconic material.
Erre is the brainchild of Natasha Jaume and Carina Louw. The result of their collaboration is a label that focuses on quality fabrics, tactility, craftsmanship and the perfect fit.